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The IKEA Effect, coined by researchers Norton, Mochon, and Ariely in 2012, refers to the tendency for individuals to overvalue and develop a stronger attachment to products they have played a direct role in creating or assembling. This effect has been widely observed and studied across various conte
The IKEA effect: How we value the fruits of our labour over instant gratification
The IKEA Effect - When Labor Leads To Love, PDF, Experiment
IKEA effect - The Decision Lab
The IKEA Effect: Understanding the Psychological Phenomenon of Ownership and Attachment
Frontiers Neural correlates of overvaluation and the effort to save possessions in a novel decision task: An exploratory fMRI study
The Endowment Effect: Why ownership makes you overvalue your things - Kent Hendricks
The IKEA Effect
What is the IKEA Effect?
The IKEA effect: When labor leads to love - ScienceDirect
PDF) Exploring IKEA effect in self-expressive mass customization: underlying mechanism and boundary conditions
The IKEA Effect - Creating Stronger Bonds with Consumers - Amit Tilekar
The Conversation: The IKEA effect - Recipe for sales a complex mix - NZ Herald
What Is Endowment Effect? - Psychology & Applications – Feedough