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Opinion: Smart TVs, streaming and advertising - how the web has transformed TV, Opinion
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Addressable TV Advertising Five Years of AdSmart From Sky Media
Case Study in Addressable TV
Now TV launches addressable TV advertising to help improve campaign targeting, Business News - AsiaOne
Case Study in Addressable TV
ibdf: Pay-TV viewership has grown as 5.8 million homes switched from free to paid: IBDF - The Economic Times
The Query: featuring news and analysis on the media by Claire Atkinson
Case Study in Addressable TV
Sky Media reveals power of addressable TV in five-year study amid successful expansion into Virgin homes
Sky Media reveals power of addressable TV in five-year study amid successful expansion into Virgin homes
Fitch Report, PDF, Recession