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Influence: The Psychology Of Persuasion By Robert B. Cialdini (Summarised by Paul Arnold. If you wish to subscribe to my free monthly book summaries then please email me on paul_arnold@me.com) Content = *** Readability = *** Clarity & Structure = *** IN A NUTSHELL Cialdini has identified 7 key influencers of persuasion (based on 35…
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My book review of Robert Cialdini's Influence: The Psychology of Persuasion.
Robert Cialdini's Influence was a hit the moment it was first published in 1984. Now it's been updated and revised to incorporate the most recent developments in the fields of persuasion and compliance to provide fresh insights and examples of how influence works to change behavior. Photographs.
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