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- Dr. Robert Cialdini: The Psychology Powering Influence and Persuasion - Guy Kawasaki
Dr. Robert Cialdini: The Psychology Powering Influence and Persuasion - Guy Kawasaki
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Dr. Robert Cialdini is the “godfather of influence.” He is to changing people’s minds what Martha Stewart is to changing people's lifestyle. His book, Influence: The Psychology of Persuasion, is the guiding light for how Guy conducts business—and in many ways how Guy lives his life.
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