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K-pop group NewJeans stars in a new Levi's campaign modeling the brand's 501 jeans, celebrating the power of self-expression.
Off The Cuff Levi's® Official Blog
NewJeans Celebrates Self-expression in New Levi's Campaign
NewJeans Celebrates Self-expression in New Levi's Campaign, New Jeans
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The greatest story ever worn celebrates 150 years of Levi's 501 jeans
NewJeans x Levi's: A Celebration of Self-Expression with Customizable 501 Jeans
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NewJeans x Levi's: A Celebration of Self-Expression with Customizable 501 Jeans
Levi's and Highsnobiety Make It Cool to Wear QR Codes